Marketing Study in Turkey 2024

Marketing Study in Turkey 2024

Marketing Study in Turkey 2024

In our following article, we learn about the study of marketing in Turkey and its costs and advantages, as well as the most important Turkish universities to study e-marketing and the number of years of study, and more.



Advantages of studying Marketing in Turkey

Studying marketing in Turkey is considered one of the distinguished educational opportunities for international students because of the great marketing development in Turkey in the last decade. 

Turkish universities are keen on the quality of theoretical materials in Marketing, which aim at acquiring students with global marketing experiences and training in their practical application through various programs that increase the student experience and knowledge.

Universities also harness all their capabilities to serve educational requirements in the field of marketing to ensure student excellence in his educational and professional career.

How many years should I study to accomplish a Marketing major?

In Turkey, studying a Marketing major takes four years. If the student did not acquire a (Turkish) language certificate while studying this major, the period will be extended to another year which is known as a “language preparatory year”.

Marketing study in Turkey

What are the conditions for studying Marketing in Turkey?

Admission to Public Turkish Universities depends on passing the “Turkish Yös” test, or the “American SAT” test, in addition to providing a high school transcript with a minimum of grades that varies from one university to another. They also require language proficiency proof or applying in a language preparatory year. 

In private universities in Turkey, the conditions for studying marketing are providing a high school diploma with a minimum grade average of 50% and a language proficiency proof.

What is the required grade to study Marketing in Turkey?

Some universities require having a certain grade average. However, some universities require a higher average when applying for scholarships, while private universities do not require more than 50% in the high school transcript.

Is it difficult to study Marketing in Turkey?

Study marketing in Turkey requires the student to have many business-oriented skills like planning, relations building, communication, and problem-solving. It is highly required to be quick-witted, pay attention to the smallest details, and have a good level of writing skills. The student should keep abreast of developments in the field that is constantly changing to excel in the marketing career.

Studying Marketing is not difficult, it only requires the desire and passion to complete the educational path successfully.

Studying Marketing in Turkey in English

Universities that provide Marketing in Turkey in English are Istanbul Bilgi University, Eastern Mediterranean University, and Near East University.

What are the universities that provide Marketing majors in Turkey?

Many universities provide a Marketing major. However, the specialty name differs from one university to another. It is sometimes called marketing and digital media, or marketing communications. 

In general, the universities that provide this specialization in Turkish are:

Akdeniz University, Mustafa Kemal University in Hatay, Kocaeli University, Mersin University, Harran University, Yalova University, Istinye University, and Girne American University.

costs of marketing study in Turkey

What are the best universities to study Marketing in Turkey?

The best universities to study Marketing majors with high technologies and professional skills are Istanbul Bilgi University (undergraduate majors).

Bahçeşehir University, Kültür University, Gelisim University, Başkent University, Beykoz University, Beykent University, Maltpe University, and Altınbaş University (Postgaduate majors).

Fees of studying Marketing in Turkey

The costs of studying Marketing in Turkey are classified as average costs compared to other countries. They are usually between $4000 and $9,000 in private universities, and if you have a scholarship, it will be lower. There are large discounts for those who register through the “AL DIRASSA platform”.

Master and Ph.D. marketing in Turkey

Postgraduate studies in marketing are a vital field and a great opportunity for students who plan to specialize in marketing and enter the job market efficiently. 

Postgraduate programs in marketing are keen to provide students with the skills to plan, analyze and implement good marketing activities. Also, they focus on evaluating the competitive strength of companies and creating and managing successful brands. 

During the study period, Turkish universities take priority to provide all facilities that help the student to excel in the field of marketing on both the theoretical and practical levels.

Why use (AL DIRASSA platform)?

Based on our cumulative experience which focuses on the needs of our students, we continue through our programs to serve them in their educational journey and support them to reach the best by providing the most needed student services and opportunities, taking into consideration the highest international quality standards.

Through our contracts as official agents for registration and acceptance in private universities, we guarantee you a study seat at the university that you choose with discounts that hit 70% of the tuition fee, through:

  • Presenting several private and public universities options, indicating the specializations, costs, duration of the study, and the required documents.
  • Providing advice that suits the situation of each student, taking into consideration his needs and wants.
  • After choosing the university and major, we complete the enrollment of the student and follow up his registration with the international student office until getting the final acceptance.
  • We provide the student with consultations and guidance that make him/ her aware of all the procedures that he/ she must complete to enroll officially at the university and obtain a "student document".
  • We also help our students to choose appropriate university accommodation options and obtain student residence identity.
  • We ensure keeping in touch with students to provide advice and inquiries that they may need.


Dear students, we also provide in Al-Dirasa Platform:

  • Special discounts for private universities admission.
  • Enrollment in private and public universities.
  • Registration in Turkish scholarships.
  • Language courses and required university admission exams.
  • Opportunities to study in private and international Turkish schools.
  • Post-admission services.


Edited by Al-Dirasa Platform©

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